ayame × SHINKNOWNSUKE Collection “SHINKNOWNSUKE”
ayame is pleased to announce the launch of its collaborative collection line “SHINKNOWNSUKE,” created with graphic designer/artist SHINKNOWNSUKE—known for his strong ties to street culture both in Japan and abroad—on Friday, March 27, 2026.
This special project features eyewear and a cap, conceived to align with SHINKNOWNSUKE’s lifestyle.
Having collaborated with a wide range of labels—from globally renowned sports brands to independent creative accounts—SHINKNOWNSUKE has long been passionate about eyewear. Drawing from his experience wearing various styles, he worked with ayame to bring to life a pair he had always envisioned: “the kind of glasses I wish existed.”
The frame features a slightly thicker rim line to enhance expression, while a subtly lowered brow line creates a softer impression. With a slim 5mm acetate thickness, it offers a lightweight and comfortable fit. The nose pads are designed with ayame’s signature focus on facial structure, ensuring improved fit and wearability. Available with brand-original dyed color lenses as well as clear lenses, the design blends seamlessly into various lifestyles and is intended for everyday use.
In addition to ayame’s standard service case, each purchase includes a limited-edition original case. Designed for practical daily use, it features padded construction for protection even when casually stored in a bag, along with reflective piping for easy visibility.
When you wear glasses, you feel like wearing a cap, too.
To commemorate the release, a special cap was created in collaboration with NEW ERA®. The body uses the Retro Crown 59FIFTY®, featuring a custom “A” motif on the front and “a + s” embroidery on the back.
A collection that embodies SHINKNOWNSUKE’s signature style.
Sunglasses are available exclusively at ayame’s directly operated store,「ayame optical store」. They will not be sold on the ayame online store.
