{"product_id":"newold-celluloid-10k-optical","title":"NEWOLD Celluloid 10K Gold","description":"\u003cp\u003e“15th Anniversary Special Edition – Based on the Debut Model 'NEWOLD'”\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003ePRODUCT FEATURES\u003cbr\u003e\nThe model “NEWOLD,” symbolizing the beginning of the brand, embodies our philosophy: to learn from the past and create the new. Its freehand-drawn curves create a silhouette that harmonizes naturally with the face. Since its debut, it has been refined into one of the brand’s signature pieces.\u003cbr\u003eThis anniversary edition reinterprets that origin through modern craftsmanship, featuring iconic diamond-shaped rivets in 10K Gold. The frame, made of rare celluloid, is crafted using a no-core technique—omitting metal reinforcement inside the temples—to enhance the material’s smooth, distinctive texture.\u003cbr\u003eWith celluloid production becoming increasingly rare, this model captures the spirit of craftsmanship and creativity that defines fifteen years of the brand’s evolution.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eブランドのはじまりを象徴する“NEWOLD”は、「古きを知り、新しきを創る」というブランドの哲学を体現するモデルとして誕生しました。\u003cbr\u003e\nフリーハンドで描かれた特徴的な曲線は、自然と顔に馴染むシルエット。ファーストコレクションで発表して以来、アップデートを重ね、ブランドのマスターピースとなりました。\u003cbr\u003e\n\n今回の記念モデルはその原点に立ちかえりながらも、現代の技術と感性を融合させ、さらにはNEWOLDを象徴するダイヤ鋲を、10Kゴールド \/ シルバー925で特別に製作。\u003cbr\u003e\n\nフレームには希少なセルロイドを使用し、セルロイドでのみ実現可能な「ノー芯技法」を用いて、テンプルに金属芯を打たず、特有の滑っとした質感をより強調した意欲作。\u003cbr\u003e\nセルロイド生地で生産ができる工場が減少する中、希少性も高くなっているセルロイド生地を採用し、今しかできない可能性のあるアイテムに挑戦しました。\u003cbr\u003e素材の美しさと存在感が15年の歩みとクラフトマンシップの誇りを物語ります。\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eView Other 15th Anniversary Models\u003cbr\u003e\n  \u003ca href=\"https:\/\/ayame-eyewear.com\/products\/newold-celluloid-10k-sunglasses\"\u003e→10K Gold sunglasses\u003c\/a\u003e \n  \u003cbr\u003e\u003cbr\u003e\n  \u003ca href=\"https:\/\/ayame-eyewear.com\/products\/newold-celluloid-silver925-optical\"\u003e→Silver 925 optical\u003c\/a\u003e\n  \u003cbr\u003e\u003cbr\u003e\n  \u003ca href=\"https:\/\/ayame-eyewear.com\/products\/newold-celluloid-silver925-sunglasses\"\u003e→Silver 925 sunglasses\u003c\/a\u003e\u003c\/p\u003e","brand":"ayame","offers":[{"title":"Black 10K Gold \/ FRAME ONLY(Not Usable Demo Lens +¥0)","offer_id":44803176497328,"sku":null,"price":470.0,"currency_code":"USD","in_stock":true},{"title":"Beer 10K Gold \/ FRAME ONLY(Not Usable Demo Lens +¥0)","offer_id":44803176530096,"sku":null,"price":470.0,"currency_code":"USD","in_stock":true},{"title":"Brownsasa 10K Gold \/ FRAME ONLY(Not Usable Demo Lens +¥0)","offer_id":44803176562864,"sku":null,"price":470.0,"currency_code":"USD","in_stock":true},{"title":"Amber 10K Gold \/ FRAME ONLY(Not Usable Demo Lens +¥0)","offer_id":44813740212400,"sku":null,"price":470.0,"currency_code":"USD","in_stock":false},{"title":"Yellow 10K Gold \/ FRAME ONLY(Not Usable Demo Lens +¥0)","offer_id":44803176661168,"sku":null,"price":470.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/5431\/0064\/files\/ayame2025EC_NEWOLD15th_BK_G_1_bafa591e-388c-4f94-b0ee-280ef65a6183.webp?v=1762747958","url":"https:\/\/ayame-eyewear.com\/en-us\/products\/newold-celluloid-10k-optical","provider":"ayame","version":"1.0","type":"link"}